Beer ads are now obeschelovechena

Monopoly Regulation igry03-08-2009 Beer ads now obeschelovechena From August 1 on the TV no longer see ads of beer with an unseen human presence. From commercials to disappear clink glasses and toast, laughter and other signs of animation. Such requirements brewers put up the Federal Antimonopoly Service. Producers of "amber drink," went the Office for a meeting, although the crisis is the beer industry, and so has a hard time. The beer industry in crisis not to hop fun. In addition to falling sales of amber drink, and a possible rise in excise taxes on beer, the producers have another sadness. On August 1, opportunity for advertising has become less. It was July 31, the Federal Antimonopoly Service (FAS) has ordered the brewers bring their advertising into compliance with the new interpretation of the ban on the use of images of people and animals in television commercials. Recall that the use of television beer advertising images of people and animals, even in animation prohibited by law from January 1, 2005. For the first time advertising on television was limited to the fall of 2004. Since then, advertising "amber drink" appears on television only after 22:00 MSK. However, according to FAS, in commercials beer until recently people still attended.