Russians are drinking less than mineral water

Proizvodstvo13-07-2009 The Russians are drinking less of mineral water before the crisis, together with the growth of a healthy lifestyle in Russia is actively growing market for mineral water. Now our citizens began to drink less water, both at home and office. First of all, consumers refuse to expensive imported brands. However, the drop in sales observed in expensive Russian brands. In the winner turned out to be only regional vendors whose products are cheaper. Someone like "mineral water", some do not, but drink it just for the sake of health, and someone does not drink at all. However, few people think that the producers of mineral water (like most) in the crisis have not sweet. But in good times the market of mineral and drinking water was one of the fastest growing food markets in Russia. This was explained by the increasing popularity of healthy lifestyle among Russians told Bigness.ru at the research center Research.Techart. Until 2008, the mineral water market grew by 10-20% per year, whereas in the crisis of 2008 m it increased by only 3% compared with 2007. Note that most Russians like drinking water, dining room (it's soft water without the smell and taste, the salt content in it does not exceed 1 g per liter). At a mineral water accounts for about 45% of water consumption.