"Children's" PR manufacturers of fast food

Rules igry20-10-2009 "Children's" PR manufacturers of fast food largest multinational food producers and non-alcoholic beverages, operating in Russia, restrict advertising of its products to children. We are talking about pastries, potato chips and other things fast-food, the use of which for young organisms is questionable. Similar measures have been adopted in several countries around the world. Agreement between Russian entities food TNCs come into force at the beginning of 2010. Parties to the agreement became Coca-Cola, Kellogg's, Kraft Foods, «Bolshevik», Mars, PepsiCo, Unilever, «Inmarko and Nestle, which will limit their advertising of certain products to children under the age of 12 years. Now the U.S., EU, Brazil and South Africa, where there are such restrictions, joined by Russia. As explained to the representatives of the World Federation of Advertisers, the ban will get only the products that are not recognized as useful by Ministry of Health and Rospotrebnadzor. Restrictions relating to television and radio advertising, printed materials, Internet and telephone communications. Producers also promise not to distribute their advertising in elementary school, except in certain specified cases.