In Russia, the book is less read and more often - are presented

Proizvodstvo16-04-2009 In Russia, the book is less read and more often - give myth that Russia is the most reading country still There is. However, the current instability has many repelled the desire to buy the book. Books have become more willing to purchase only as a gift. Publishers today are going through hard times, and tend to survive at the expense of cheaper products. Also falling sales of newspapers and magazines. However, industry experts hope: the crisis the Russians will pay attention to their education as a future capital. Publishers today are faced with many problems. First of all, the debt retailers. "It has become a byword delays in payments from trading partners" - said Maria Bigness.ru Ishkova, Director of Public and Corporate Relations Publishers. This issue notes and commercial director of publishing "Enlightenment" Mikhail Kozhevnikov. During the crisis, regional networks, shops, wholesale structure rarely pay the money, said our source. This problem was particularly acute at the end of the year. Now her glow has cooled down, but everything can fall back again, sadly predicts Kozhevnikov. M. Ishkova said that in this connection in their publishing projects with long payback periods are laid. This "insurance" the more urgent that the financial cycle of the industry itself is quite long - about 6-7 months.