Allowances brands

Finansy21-09-2009 Allowances brand agency Interbrand announced the next annual report on the value of brands. The situation in the world economy has changed for the worse, which is reflected in the assessment of a number of famous names of industry players. Seriously fell all the financial companies within the top 100 agencies, almost all automotive and luxury brands. In general, the leading brands have lost hundreds in the price of 4,6%. When all the conventions of this assessment, the total cost of the entire list totaled $ 1.15 trillion. Interbrand agency includes in its rating a company doing business for at least three continents. With at least two thirds of the profits of these corporations must come from abroad. In Russia, until such TNCs do not, and therefore in the ranking Russian brands are not present. Financial performance of some Russian companies are comparable to hundreds of brands, but the criterion for global, they do not respond. But in the ranking of most valuable brands in the world's research network Millward Brown, which is not so scrupulously to the geography of business, MTS has been estimated at $ 9.189 billion, and Beeline - to $ 8.884 billion, the Company took 71 and 72 seats respectively.