Monday, October 3, 2011

Where to get "big money"?

Banks Finansy01-02-2008 Where to get "big money"? Market for retail lending in Russia continues to develop rapidly. The share of this segment in the country's GDP in 2006 was a record 8% against 5.5% over 2005. On the one hand, a significant increase due to active marketing campaigns of banks coming to the Russian market of large foreign players, bringing with them new services, technologies, "Western" attitude to the customer. On the other hand, the majority of Russians today consider lending is not as exotic as well as routinely available opportunity not shelve the acquisition of the necessary appliances, a car or a new apartment. According to the opinion poll was conducted this summer, the number of Russians who are ready to willingly take credit services, for the year has almost doubled - up to 28%. That is almost one third of our compatriot - a potential borrower. Welfare of its citizens is growing, and appreciating their perspectives on life, working hard to improve the well-being, people understand that if tomorrow their earnings will be higher then the right of purchase, they can do today. Demand, as we know, breeds supply. A fierce competition among banks is only on hand to Russians. In the fight for customer financiers are trying to make their services more attractive and, hence, loans become more convenient, more accessible, cheaper, and most importantly - understandable.

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