Rules igry04-07-2008 Stars in advertising: what can sell a president, "Drink our drink - it selects your idol." "Eat pizza, he loves the president." "Wear our shoes - they win championships." Commercials featuring famous actors and athletes, popular singers and politicians - one of the oldest formats of advertising. Abundance of stars in advertising is growing by leaps and bounds, experts state. Over the last ten-something years, the frequency of use of images of stars in the advertising companies has doubled, and forecasts that this growth will continue. Initiative to attract the stars, coming from entrepreneurs warms them soul, shows the scale of their business and as owners. In pursuit of popularity own goods manufacturers are ready to literally buy a star, but not from the sky, but from show business, movies, sports or politics. Passion for the popular masses, many people are burning. One of the first most popular of our compatriots on the set advertising platform dared to set foot first and last Soviet president Mikhail Gorbachev. In 1997, it can be seen in commercials restaurant chain Pizza Hut.
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