Business-silly things that the whole world laughing

Investments Finansy31-03-2008 Business-silly things that the whole world laughing secret of the success or failure of the business project will remain secret - to solve it, not even the army will help marketers. However, "perfect" failures are almost always inextricably were connected with the stupid mistakes, over which now the whole world laughing. April 1 - Fools Day - the best time to remember the most prominent business failures. Often, business prospects are directly dependent on the "wrapper" of goods - in other words, the brand. The vessel name - so it will float ... But brand managers do not always consider that this "ship" can swim in the most unexpected "ports". Many cases where the original title in a foreign language means anything obscene. Most often, this came across car brands. Start, of course, better with domestic Zhiguli that party and government under the same name was going to sell around the world. Incident was that in several languages, "native" name of the Italian-Soviet car was not very decent harmonies. In this sense, particularly distinguished Hungarian language, which is the expression "schikuli" with absolutely indecent translation in other languages ??ZHiguli resembled the concept of "Gigolo." As a result, already in 1975 all export vases were renamed in LADA.