The business of war rules igry06-08-2009 Cherkizovsky became fashionable brands do not have time to calm down on the passions of the closed Cherkizovsky market, as in the suburbs are already planning to open a "new Cherkizovsky. However, the choice of the name for the shopping center under construction in Balashikha - marketing ploy. Big name will allow owners to market to attract tenants to the new trading platform. What is surprising, because the Cherkizovsky today - a very popular brand. In the Moscow region Balashikha owners of the market "New Cherkizovsky already by August 15, intend to open the first line of pavilions for 2,5 thousand places, make the RIA Novosti news agency. By September-October, is scheduled to open another 10 thousand pavilions. Total in the market area of ??21 hectares to accommodate 20 thousand seats (five bursts) with a total area of ??70 thousand square meters. m. We construct a new shopping complex on the former site of aftermarket. Shopping area, reportedly of "Property Market", owned most of the company. However, the market will be officially called "Balashikhinsky wholesale and retail shopping complex. The unofficial name of "New Cherkizovsky - marketing ploy to attract tenants, recognize in" real estate market. "
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