Decline of the West: automotive legends of the Old World have fallen victim to the market

Automotive Proizvodstvo18-12-2007 The Decline of Europe: automotive legends of the Old World have fallen victim to the market attributes a luxurious life - cars Jaguar and Land Rover - soon, apparently, will gather in India. Ford Motors to unfavorable conditions get rid of these legendary brands. Their customer will be a company known for developing the car for the poor - the cheapest in the world. Indian automakers for the first time come out to the world market by buying famous brands - Jaguar and Land Rover. The current owner of these brands, the company Ford Motors Company, in the coming days to announce their sale of Indian automaker Tata Motors. To be precise, Tata will be named as the main challenger for the European brand Ford. The transaction is expected to be held in early 2008. Ford gets rid of Jaguar and Land Rover in order to improve their affairs in the U.S.. Indeed, the case at the "Detroit Three» (General Motors, Chrysler and Ford) are doing very badly - by all accounts they overtake the Japanese and Korean competitors. According to preliminary estimates by the end of this year, Ford sales are 16% lower than last year. Therefore, all proceeds from the transaction with the Indians money - and Ford is planning to earn nearly $ 2 billion - will be spent on restructuring the group.