The longer the crisis, the stronger the degree

Rules igry03-12-2008 The more the crisis, the stronger the degree of response of Russians on the global financial crisis - the greater the consumption of vodka. However, they will become less drink it with beer. This is evidenced by statistics and our experts. Vodka consumption in Russia in 2009 because of the global financial crisis will increase compared to pre-crisis period to 8.10% - up to 15 liters per person per year, said president of the consulting agency "Kachalov and Colleagues Igor Katchalov. At the same time, consumption of beer, by contrast, will decrease by 7-8% - to 80 liters per person per year with 85-90 l; wine - by 12-15% to 7-8 liters per person per year against 9.8 liters the crisis. How Kachalov said in an interview Bigness.ru, the company's forecast is based on three factors. First, Russia has experience feelings of crisis. In 1998, the financial situation was similar, although at times worse. Then the trend of increasing demand for vodka has been even more pronounced. Second, the analysts have already established the parameters determining the dynamics of demand. Thirdly, according to Kachalov, predictions based on already marked trend in November.