Russians prefer vodka to the rich

Proizvodstvo18-01-2008 Russians prefer vodka to the rich Russian vodka of premium class no worthy competitors. Tough competition for the market to overseas gin, rum, tequila, brandy and whiskey does not reduce its share in the premium segment, says the center's director of research of regional and federal markets for alcohol "TSIFRRA Vadim Drobiz. Premium Vodka (vodka is more expensive 200 rubles per 0.5 liter) - is on what is now well earn the Russian producers of spirits, he said. Its consumption is increasing every year. It's not about increasing capacity. "It's all in the" polarization "of drinks. We graduated in 2007 from an eight-year period, the final consolidation of consumers within their social groups. Now, society is divided into rigid classes of property. Accordingly, the consumer segment of the group also secured. Rich people getting richer and are willing to pay for the vodka more and more money "- shared with Vadim Drobiz business portal Bigness.ru.