In one hand - no more than 35% advertising

Legislation Rules igry15-12-2009 in one hand - no more than 35% of advertising "United Russia" has made to the State Duma the draft amendments to the Law on Advertising, which includes restrictions for major distributors of television advertising. According to the project, the proportion of the seller of advertising on the market should not exceed 35%, and with the public broadcasters are obliged to choose a package contractor solely on the results of auctions or tenders. Under attack hits a major producer of the seller of advertising time Russian TV channels - a group Video International. According to statistics from TNS in January-November this year the audience 12 live channels that exclusive works "VI" ("First", "Russia", STS, TV-3, MTV, etc.) reached 57,2%. Competitors, "VI" are the "Gazprom-Media" and "Alcazar" (NTV, TNT, REN TV, TV-Center "," Channel Five "). However, the classroom market share of these sales amounts to only 30.84%. Moreover, since 2010 from under the wing of the "Alcazar" to "VI" were going to go Ren-TV and Channel Five (National Media Group), which could further consolidate the position of "Video International" in the market.