Wednesday, September 28, 2011

In the center of Moscow, advertising will become less

Legislation Rules igry28-07-2009 in downtown Moscow will become less advertising billboards, banners and posters have long been a familiar part of Moscow's urban landscape. Now, however, the outdoor advertising within the Garden Ring in the capital will be less: prepared a new list of permissible advertising formats in Moscow. According to the document, the density of advertising on the most congested of the streets will decrease from 180 to 100 pieces per linear km. According to Russian media, prepared a new list of permissible advertising formats in Moscow - "The concept of object placement of outdoor advertising and information on the territory of Moscow within the Garden Ring." According to a document prepared by the PMU Mosproject-3 ", inside the Garden Ring of advertising formats, the density of advertising on the most congested of the streets will be reduced from 180 to 100 pieces per linear km. Moreover, the concept is mentioned dozens of streets (all of the Boulevard Ring, Novy Arbat, Moss, Ostozhenka, etc.). The new list should be approved by the Moscow government. Inside the Garden Ring, highlighted several areas of architectural buildings, each of which will operate its mode advertisements.

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